Pearls of Laja – wonderful curves in every size!

Founded in 2011, the Pearls of Laja label stands for femininity, self-confidence and naturalness. We have specialised ourselves in premium-segment, figure-optimising jeans fashions for ladies. Glamour and sustainability are stylishly blended in perfect, elaborate fits, GOTS-certified biomaterials and ecological washes (also GOTS).

"Femininity may be emphasised, and it should be - and it should always give women a great feeling"

The two designers Daniela Di Donato-Haupt and Katja Ertz fully agree on this. Figure-hugging, trendy and very comfortable – no matter what size "she" wears. The inestimable value and dignity of any woman originates in products designed with passion. Products that are just as exquisite as real pearls. This philosophy is already reflected in our brand name: Pearls of Laja. The word 'Laja' is not a fancy name, it's an acronym made up from the first names of the founders – DanieLA and KatJA.