- nelou talks to (5): Alexandra Dohmen – Brazil meets Europe Alexandra Dohmen brings together European Fashion and Brazilian traditions. The designer is Brazilian by birth and lives and works in Landgraaf. Every item of her collections is influenced by Brazilian traditions and is full of vivid inspiration and contrasts. For Alexandra Dohmen it is clear that fashion does not always need to be black or white in colour. Vibrant colours... Read more
- nelou talks to (4): Asneh – A Good Karma Label with Scandinavian Roots The Rotterdam-based label creates fashion for independent and self-conscious women who want to show off their stylish feminine style. The synergy between Scandinavian aesthetics and those of more colourful cultures is central to each collection. At the heart of Asneh is love – love for quality, for well-thought design and a good karma. Which three words sum up... Read more
- nelou talks to (3): Young Designer Janna Lenartz After doing a burqa as project at university, an internship at Vivienne Westwood and her beginnings in Prenzlauer Berg, Janna Lenartz founded her store and studio in Berlin-Charlottenburg. There she moved her focus away from jersey dresses for expecting mothers and concentrated more on doing her own thing – high-quality fashion for everyday. She still succeeded in... Read more
We believe Ethical Fashion should just look like Fashion.
Inspired by fashion but designed to be classic, wearable and beautiful, Outsider garments can be worn and loved season after season. Good clothes do not go out of fashion. We are inspired by the items that have been in our wardrobes for years - because true style is timeless, not transient and throwaway. Our versatile day-to-evening pieces are made to the highest quality, designed to last and be loved.
We don't want to preach about ethics to our clients we simply want to create the solution for them. People want fashionable clothes and they should be able to buy them without worrying about the impact on the world. Ultimately it is the companies making the clothes that have the power to ensure that the garments are responsibly made and they should not shirk this responsibility. We as a company take on the responsibility; we will do all we can to make OUTSIDER as sustainable as possible, and will continually do so, always researching, always sourcing sustainable fabrics that inspire us.
OUTSIDER often refers to one identified as on the periphery of social norms, one living or working apart from mainstream society, or one observing a group from the outside.
OUTSIDER is a result of several years of working in the conventional fashion world where the big brands would prioritize making money over all else. Is it possible to run a successful company and still have a heart? Yes, with determination and strong beliefs anything is possible. It just takes one OUTSIDER to make a difference.