A/W-S CAMPAIGN PART 1
DECODE ME: WARM LOGIC, COLD BLOOD
This sub-collection is about the dichotomy that we all experience as human beings: feelings versus reason, nature versus culture.
For this collection, the background layers are created organically. They are an expresion of the warm blood that circulates in our veins, that makes us humans, what makes us passionate beings.
The geometrical layers on the top are carefully composed with Processing, a computer
programme made for artists. They represent our logical pragmatic mind, the one that makes us take appropriate decisions.
Like us, the different layers of the designs cannot live without one another, they are interlinked and evolve together, sometimes in opposition, to make the print perfectly balanced, like us humans.
A/W-S CAMPAIGN PART 2
RECODE ME: CONTEMPORARY CLASSIC
“Recode me” is about constructing geometrical classical designs such as Tartan, Argyle, Arlequin, Houndstooth and Herringbone whilst giving them a contemporary feel, i.e recoding them.
To achieve this, I used Processing, a computer program dedicated to artists and even 80’s coding technology such as the ZX Spectrum. Redesigning classical designs is something that fashion
has always championed and being in a computer dominated era, I decided to computer code to achieve this. The result: classical designs made ultra-contemporary for this collection.