Katha Harrer and Michael Ellinger the founder of the fashion label 'km/a' design and manufactures a unique counterpoint to clothes conformity off the shelf.
Their items are innovative, athletic, functional, unisex and timeless. They are characterized by unusual materials, distinct individuality, comfortable casual wear and appearance.
There is a big emphasize on handwork, and not necessarily on manufacturing techniques of mass production, for example the good old hand bleach technique. Each garment is inspired by a personal touch, and it has, in the truest sense of the word, the personal handwriting of Katha Harrer and Michael Ellinger. they see their clients as people, who have their own lifestyle and would like to communicate that through a competent dressing.
What is km/a? The new reinvented speedometer label logo stands for the fast changing fashion trends, says the designer.
Katha Harrer "I see the whole thing as an experiment, as I usually go with my collections to fairs and thereby have a direct contact with my customer. This personal work is actually very important to me, as it now functions as "screen to screen", and I let myself happily be surprised".