Asneh is a Danish luxury fashion brand focusing on knitwear made of cashmere, silk and other natural fibres. Our products are fall-in-love-pieces in irresistible quality and design. We do not compromise; looking gorgeous and feeling good are mutually imperative for us.
The name Asneh means love. We believe that to wear cashmere is to love yourself and to love your body because it is so wonderful to the skin, it is also a reference to our love for cashmere. There is good karma in wearing something beautiful that is soft and kind to your skin. After all what is more positive and captivating than love, kindness and beauty?
First and foremost we aim to make beautiful clothes that are modern yet also have longevity. As a Scandinavian brand every collection is rooted in Scandinavian aesthetics, which is foremost clean and simple lines. In addition our design always incorporates inspiration from cosmopolite living and travelling all over the world. The synergy between Scandinavian aesthetics and more colourful cultures is a key component in every collection.
For us quality and style are key. Therefore, at Asneh we use only the best quality natural raw materials; primarily cashmere, but also other natural fibres such as silk, merino and cotton. With cashmere quality matters, therefore it is imperative for us only to use the best materials and work with the best producers. We work with smaller production companies that employ highly skilled artisans, which gives us the flexibility to produce unique knitwear of very high quality.
Our brand mission is to create iconic quality cashmere pieces that bridge the divide between classic and trendy, casual and formal. Asneh equals clothes of high quality and craftsmanship that are effortlessly elegant and wearable. Our aim is for our clothes to become best friends in your wardrobe, pieces that you can always rely on and wear again and again and again and still look and feel good.