- nelou talks to (4): Asneh – A Good Karma Label with Scandinavian Roots The Rotterdam-based label creates fashion for independent and self-conscious women who want to show off their stylish feminine style. The synergy between Scandinavian aesthetics and those of more colourful cultures is central to each collection. At the heart of Asneh is love – love for quality, for well-thought design and a good karma. Which three words sum up... Read more
- nelou talks to (3): Young Designer Janna Lenartz After doing a burqa as project at university, an internship at Vivienne Westwood and her beginnings in Prenzlauer Berg, Janna Lenartz founded her store and studio in Berlin-Charlottenburg. There she moved her focus away from jersey dresses for expecting mothers and concentrated more on doing her own thing – high-quality fashion for everyday. She still succeeded in... Read more
- nelou talks to (2): Young Designer Clara Kaesdorf Clara Kaesdorf is a 26-year-old fashion designer with a focus on sustainable and extravagant design. The collections are defined by a non-stop flow of colours and prints with great attention to detail and use of high-quality fabrics. She founded her label in 2013 with the ambition to create clothes that are suitable for any occasion... Read more
Asneh is a Danish luxury fashion brand focusing on knitwear made of cashmere, silk and other natural fibres. Our products are fall-in-love-pieces in irresistible quality and design. We do not compromise; looking gorgeous and feeling good are mutually imperative for us.
The name Asneh means love. We believe that to wear cashmere is to love yourself and to love your body because it is so wonderful to the skin, it is also a reference to our love for cashmere. There is good karma in wearing something beautiful that is soft and kind to your skin. After all what is more positive and captivating than love, kindness and beauty?
First and foremost we aim to make beautiful clothes that are modern yet also have longevity. As a Scandinavian brand every collection is rooted in Scandinavian aesthetics, which is foremost clean and simple lines. In addition our design always incorporates inspiration from cosmopolite living and travelling all over the world. The synergy between Scandinavian aesthetics and more colourful cultures is a key component in every collection.
For us quality and style are key. Therefore, at Asneh we use only the best quality natural raw materials; primarily cashmere, but also other natural fibres such as silk, merino and cotton. With cashmere quality matters, therefore it is imperative for us only to use the best materials and work with the best producers. We work with smaller production companies that employ highly skilled artisans, which gives us the flexibility to produce unique knitwear of very high quality.
Our brand mission is to create iconic quality cashmere pieces that bridge the divide between classic and trendy, casual and formal. Asneh equals clothes of high quality and craftsmanship that are effortlessly elegant and wearable. Our aim is for our clothes to become best friends in your wardrobe, pieces that you can always rely on and wear again and again and again and still look and feel good.