The label art point was founded in 1993 in Moscow. Since 1999, under the leading of the designer Lena Kvadrat, 2 collections per year are being produced, which are distributed in one main store in Vienna, as well as in international trade fairs in Europe and in Japan.
Lena Kvadrat sees fashion as a means of communication and as a sign language, which serves a much more direct and coded signals. She has lived and worked in parallel in Vienna and in Moscow for several years, and has went thereby beyond real and virtual borders.
Each collection is dedicated to a different theme, and is implemented in abstract ways together with fashion history.
Lena Kvadrat: "Fashion allows us to push the boundaries of our own ideas about ourselves, and also the boundaries of space and time. It gives us the opportunity to fully combine the past with the present, the distant with the close. In this way, virtual images are made part of our personal beliefs".