Fashion with Middle Eastern Handcraft
anmage s a German-based fashion label that combines European style with traditional Palestinian embroidery techniques (Tatreez). The collection is produced in cooperation with refugee women in Jordan, where every piece is hand-embroidered in loving detail.
With anmage, designer Antonia Maria Gefahrt attempts the balancing act between the world of fashion and the humanitarian problems of the Middle East conflict.
anmage - the name is an acronym for the designer and founder of the label: Antonia Maria Gefahrt. After her design studies in London, the Bavaria-born designer worked few years in the industry for various companies. Ever since she felt a passion for the Arabian world and the philanthropic wish to not only be creative but to be able to make a difference, to help people. In addition, her relationship to a Palestinian Arab living in Amman sparked a special interest for the culture and fate of his people in particular.
On her frequent trips to Jordan, she always seeked contact to the poor majority of the population and visited the Palestinian refugee camps in Baqa'a, Jabal Hussein and Madaba – experiences that touched her deeply: Families that lost their homes due to the Arab-Israeli conflict live on very limited space and in extremely poor circumstances.