PARTY PEOPLE!!!! This is what Zacharia Angel stands for. I adore Andreas, the designer. He is so laid back, he just really wants to have a lot of fun with what he does. Ex DJ himself he designs for those night life people that stay away from the bright sunlight.
Maybe you know Berghain, one of the most famous clubs in the world, located in Berlin. Now Berghain has been sued for tax fraud. It is soooo funny. I mean is a club not meant to do exactly that, not pay tax. Anyhow, Berghain is the place you would wear Zacharia Angel to, actually you might rip the clothes apart before you go. Andreas would not mind, as long as you buy another set of clothes after a full party night out where the clothes did not survive the event.
It is a life style brand, hence Zacharia Angel presented a very different kind of show. It is about feeling good and making everyone understand that life is one long party. So he dressed all his models sort of the same way, girls jeans and bra, and boys jeans and T-Shirt. And then there was campaign, and everyone dancing on the catwalk. Maybe he missed the catwalk concept, but let me tell you, he is remembered by everyone who was in the audience. So mission completed!!
Take what is yours!!!