What a great event, what a great atmosphere, what a hell lot of work. But we did it!!!! We are soooo very proud of our very first and very own nelou show during MQ Vienna Fashion Week.

It was a lot of work and in between we wondered whether we are going to make it through the day, but in the end, everything was fantastic. We really had a great time and are really grateful for everyone who came by and supported nelou and the designers.

nelou presented: JPS from Slovenia, Pebelle, MRJ and deva la vie from Austria, and Zacharia Angel from Switzerland.

We also launched our very first nelou.mag which was quite a success. I really wonder where we are going, sooo many opportunities right now.

When you organise an event like a Fashion Show, let me tell you, the atmosphere behind the scenes is crazy. Models everywhere, clothes all over the place, hair and makeup artists in between and you need to stay calm to get everyone organised. Now imagine we had five designers, so the buzz was five times as much. You always think it must be glamorous behind the scenes. But it is nothing like that! You probably think those models don’t even eat, wrong again, there is a huge fridge with food. The models are really disciplined, their jobs are really demanding. As a model you show up at 6am in the morning for the fittings which runs until around 2pm. At 3pm the first show starts and then there is a show every hour until 10pm. During the fittings and the shows it is chaos behind the scenes. A lot of models are from outside Austria, so language is another issue. And when they wait, they study or listen to music. This is when it becomes really boring for them – oh and also, they don’t get clothes for free

A fashion show is a truly demanding job for everyone. But it is really rewarding in the end – when people see your stunning clothes and applaud for your hard work, you once again know why you are a designer!!!

So once again, thanks to all our designer, the organisers of the MQ Fashion Week, the models, the interns, and every one else I forgot!!!

Regine & Boris