Jelena Prokovic was the first to present her collection during MQ Vienna Fashion Week. Let me tell you – it was a spectacle. All her models wore masks on the catwalk which was such a great idea to divert all the attention to the clothes. Besides that, it was a great way of making herself rememberd.

Her clothes are stunning, we had so many people come to the Pop Up Store keen on buying her collection. You can tell, her clothes are made with a lot of love and passion. Every detail is well thought through, hence the show was also stunningly choreographed.

I really love it when a designer not just presents his or her collection, but thinks of something different to entertain the audiance. Those designers understand the importance of marketing and being rememberd by people.

The JSP collection is really for everyone who is looking for a great addition to his/her wardrobe. Her clothes will not dominate but rather support your looks, which I love the most. You can easily combine her dresses, jumpsuits, coats with what you already own.

Very well done, great show, great effort, great result!!