„le freak-c'est chic!“- this expression of the 70's is without a doubt still relevant in the new millennium. A perfect proof of that are the works of Lithuanian label „Freak Factory“, to which this slogan became a philosophy.
„Quality is our biggest passion“- they say. The firm's biggest know-how is the cut. The technical solutions of the silhouette are dictated by the desire to make original, avant-garde garment functional.
Furthermore, Freak Factory acts as a platform for collaborations between various artists, photographers and illustrators - a factory in the classic warholian sense. The traditionally negatively connotated word „freak“ becomes thus altered and stands for a sentiment that questions established contexts of materials, fabrics, patterns, designs and embraces sensual reinterpretations.